Mobile recruitment Game

Capital One

Richmond, Virginia, USA

2019

OPPORTUNITY

Capital One reached out to our team with a need for an engaging, easy to set up, fun, and on-brand experience that they could take to college and high school campuses around the country.

“Having your brand stand out is really important these days, so this was a really cool way to learn about Capital One!”

– Student Participant

approach

DESIGN

The design included custom props and theming, intuitive touch interfaces, tactile buttons and switches, Unity game engine, and a custom road case, which was used for maximum ease of transportation.

PRODUCTION

During the production phase, a high-spec custom computer was housed inside a road case to power each unique display and drive the custom Unity game that was developed for the experience. 

IMPLEMENTATION

The implementation phase included a streamlined process that ensured a swift and efficient 10-minute setup using a custom road case that allowed for immediate deployment, maximizing the impact of the recruitment installation across diverse school campuses. 

Result

The installation captivated hundreds of potential recruits around the country, offering an immersive and accessible platform for exploring information about opportunities and fostering a dynamic connection between Capital One and prospective students.

 

 

take your project to the

next level

 

Gamifying recruitment inspires collaboration and engages visitors, producing a positive association with your company or brand.

WORK WITH US

ADDRESS

IX Labs
6169 Crescent Place
Delta, BC V4K 4V1

CONTACT

@2023 IXLABS