Leaps By Bayer

Bayer, a leading multinational in pharmaceuticals and life sciences, tasked our team with designing an immersive, all-in-one experience housed within a customized 40-foot shipping container.

Unveiling Bayer's Innovations: An Interactive Quest

Our project aimed to showcase Bayer's groundbreaking solutions through an engaging and interactive journey where "future scientists" had less than 20 minutes to save the world.

By blending storytelling with adventure, we simplified complex topics such as medical cures, organ repair, and agricultural optimization.

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Our approach

The immersive multiplayer experience required meticulous creation of the physical space, props, online services, and interactive components. During execution, it brought to life a realistic underwater research lab, captivating 2,000 visitors across six US and German cities from launch to teardown.

Interactive Gameplay

Players interacted with a blend of tactile, digital and technology-driven puzzles.

Immersive Space

The container was divided into 3 rooms for gameplay, 1 room as storage, including a 13-foot video wall for content display.

Sensory Tech

Spatial layout design blends tactile, video, and sound production orchestration.

Operational Service

Comprehensive supervision, user and operator manuals, along with dedicated tech support.

"Best activation at SXSW this year"

SXSW 2023 Visitor

Bayer

Escape Rooms