Mobile Information Centre

An exhibit space that implements cultural showcases and acts as a promotional tool to entice guests to visit the region of Fort McMurray inside the Wood Buffalo National Park.

Mobile Visitor Information Centre: Immersive Exploration

Our project involved creating an immersive mobile visitor centre designed to engage and inspire tourists to explore the region, with a strong emphasis on its natural beauty and tourism offerings. Initially centered around showcasing VR content from Fort McMurray Wood Buffalo (FMWB), the project evolved through our collaborative discovery process into something much broader—a multi-faceted mobile exhibit.

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Our approach

The client sought to showcase the region's diverse tourism operators while creating an engaging and memorable visitor experience. Leveraging our expertise in developing cutting-edge exhibits, we collaborated with Panther Creative to incorporate their specialized interior design skills.

Custom Vehicle Fabrication

We engineered a tailor-made mobile exhibition inside a trailer, designed to showcase the tourism experiences across various areas and cities.

Themed Interior Design

Designed a nature-inspired interior showcasing the beauty of the national park, integrating three interactive exhibits to create an engaging and inspiring visitor experience.

Interactive Information

Developed two interactive exhibits highlighting multiple tourism operators, offering visitors a comprehensive view of the region’s offerings, particularly its stunning natural beauty.

VR Booth

Developed and installed a VR booth with custom software, offering a unique self-serve immersive experience where visitors explore the natural beauty of the region.

Fort McMurray Economic Development & Tourism

Experiential Marketing